Now franchising — the official proposal
The Business Agency model: a world-first franchise alternative
Franchising has meant high entry costs, royalties and heavy obligations for decades. The Car4Less Business Agency changes that reality — a patented, guarantee-backed, awareness-only model supported by a national call centre and the full 1 318-car hyperstore.
The compelling offer
The heart of the model: the effective instalment
Car4Less gives every new-car buyer the ability to lower their effective monthly instalment through two separate guarantee-backed programmes — a mechanism no traditional dealership can match, protected by a government-gazetted patent.
Post & Share
Cashback reward — R3 000 a month
When qualifying customers complete their posting-and-sharing activity each month and it leads to a tracked sale, they receive a guaranteed R3 000 cashback reward. The customer pays the bank the normal instalment; Car4Less gives back R3 000.
Shop & Save
Guaranteed retail savings — up to R3 000 a month
Customers save up to R3 000 a month on everyday essentials at major national retailers — including Shoprite, Checkers, Pick n Pay and Dis-Chem. Paying less at the till leaves more in the monthly budget, which customers can put towards the car.
Why it's different
Everything traditional franchising demands — eliminated
Motor, service and retail franchise owners typically carry heavy fixed costs and financial exposure. The Business Agency model removes every one of these barriers:
- No franchise fees
- No monthly royalties
- No national marketing-fund payments
- No administration obligations
- No an office
- No a showroom
- No vehicle stock
- No floorplan interest
- No bank loans
- No sales experience
- No customer negotiation
Each agency requires only one or two business consultants, whose basic salaries and commissions form part of the income model itself. Everything customer-facing — sales, administration, communication, documentation, compliance, training and national delivery — is fulfilled by the Car4Less national call centre.
Awareness-only operations
You don't sell cars. You create awareness.
Business Agency owners and consultants create local and online awareness; the call centre and dealer network do the rest. Typical activities:
The marketing pack
The marketing starter pack
The Marketing Pack comprises a range of promotional and marketing materials as listed below. The allocation of these items will differ from one capital package to another, with each Business Agency Owner receiving only a portion of the overall Marketing Pack corresponding to the applicable capital requirement paid. The specific allocation of promotional items is determined according to the applicable capital package.
Digital marketing content pack
- Social-media content for consultants
- Daily, weekly and monthly posting material
- Branded video clips and short-form reels
- Carousel posts, testimonials and awareness banners
- Pre-approved posting and sharing scripts
- AI-ready content templates and hashtag libraries
- Digital lead-capture templates
- Local, corporate and school activation posters
Physical marketing equipment
- Branded Car4Less gazebo
- Teardrop flags and pull-up banners
- Correx boards for local visibility
- Tablecloth and counter wrap
- A-frame boards
- Registration clipboards and sign-up forms
- High-quality brochures and pamphlets
- Branded Car4Less T-shirts
- Outdoor activation starter kit
On-site activation tools
- Tablet stand for digital sign-up
- Lead-capture sheets
- Customer QR-code enquiry boards
- “How the R3 000 works” customer handouts
Your content. Your customers. Your income.
100% lead ownership — exclusive rights
You buy exclusive rights to operate the patented Car4Less ecosystem — and every deal is tracked back to the agency that originated it. There is no cap on agencies nationwide, yet none of them compete: each earns from its own customers, and outside the system nobody earns at all.
- All leads generated by your agency's content and activations
- All sales tracked back to your consultants' posting and sharing
- All online leads attributed to your agency's referral links
- Every deal credited to its originator — agencies never compete
Capital-based progressive income model
Six ways in — from R75 000
The capital package you choose sets the commission your agency earns per qualifying vehicle sale and the portion of the Marketing Pack allocated to you. Packages are not identical: each carries its own allocation, corresponding to the capital requirement paid and set out in your agreement. The tables below are the illustrative scenarios published in the official proposal.
R75 000 capital package
| Sales / mo | Per vehicle | Per month |
|---|---|---|
| 5 | R 1 000 | R 5 000 |
| 10 | R 1 500 | R 15 000 |
| 20 | R 2 000 | R 40 000 |
| 40 | R 2 750 | R 110 000 |
R150 000 capital package
| Sales / mo | Per vehicle | Per month |
|---|---|---|
| 5 | R 1 600 | R 8 000 |
| 10 | R 1 760 | R 17 600 |
| 20 | R 1 936 | R 38 720 |
| 40 | R 2 130 | R 85 200 |
R250 000 capital package
| Sales / mo | Per vehicle | Per month |
|---|---|---|
| 5 | R 2 000 | R 10 000 |
| 10 | R 2 200 | R 22 000 |
| 20 | R 2 420 | R 48 400 |
| 40 | R 2 662 | R 106 480 |
R500 000 capital package
| Sales / mo | Per vehicle | Per month |
|---|---|---|
| 5 | R 3 500 | R 17 500 |
| 10 | R 3 850 | R 38 500 |
| 20 | R 4 235 | R 84 700 |
| 40 | R 4 659 | R 186 360 |
R750 000 capital package
| Sales / mo | Per vehicle | Per month |
|---|---|---|
| 5 | R 4 500 | R 22 500 |
| 10 | R 4 950 | R 49 500 |
| 20 | R 5 445 | R 108 900 |
| 40 | R 5 990 | R 239 600 |
R1 000 000 capital package
| Sales / mo | Per vehicle | Per month |
|---|---|---|
| 5 | R 6 000 | R 30 000 |
| 10 | R 6 600 | R 66 000 |
| 20 | R 7 260 | R 145 200 |
| 40 | R 7 986 | R 319 440 |
Illustrative earning scenarios from the official Car4Less Business Agency Proposal, shown per monthly sales volume. These are examples only — not a guarantee, forecast or promise of income. Actual results depend on your agency's activity. T&C's apply.
Leadership
Built and backed by industry leadership
Edward Thwaits — founder & CEO
More than thirty years of new-car franchise expertise and multi-franchise operational leadership. Edward pioneered some of South Africa's earliest multi-franchise independent dealership groups, and is the innovator and architect of the patented Car4Less guaranteed value proposition.
Meet the leadership →Brand Pretorius — strategic strength
One of the nation's most respected motor-industry leaders, Brand Pretorius advised and supported Edward Thwaits during the high-level engagements with the underwriting institution backing the Car4Less value proposition — an essential role in securing the world-first, patent-supported guarantee powering the model.
Three steps
How do I become a Business Agency owner?
- 1
Select the capital package that suits you and make your bank transfer.
- 2
Receive your standard Business Agency Agreement for signature.
- 3
Employ your business consultants — training and support come from head office, and your agency is active immediately.
The proposal — questions
How much does a Car4Less Business Agency cost?+
There are six capital-entry packages: R75 000, R150 000, R250 000, R500 000, R750 000 and R1 000 000. The higher the capital package, the higher the commission earned per qualifying vehicle sale.
Do I pay royalties or marketing-fund fees?+
No. There are no franchise fees, no monthly royalties and no compulsory marketing-fund contributions. You pay the once-off capital amount for your package and exclusive rights; the income your agency generates is yours.
Do I need premises, stock or motor-industry experience?+
No. There is no office, showroom or vehicle stock. Your agency creates awareness; the national call centre handles sales, administration, compliance, documentation and delivery through the franchise dealer network. Full training is provided.
What do I actually do day to day?+
Business Agency owners and their one or two business consultants create awareness — local activations (malls, markets, events, roadshows) and social-media posting using the Car4Less-provided content pack. The call centre converts the leads into sales.
Do agencies compete with each other?+
Never. There is no cap on the number of agencies — a large city can support many and a smaller town a few — because every lead and every delivered sale is tracked back to the agency whose content or consultants generated it. Your agency owns all leads from its own posting, sharing and activations, so agencies grow side by side without ever competing.
Does every capital package receive the full marketing pack?+
No. Each Business Agency Owner receives a portion of the overall Marketing Pack corresponding to the capital requirement paid — the allocation differs from one capital package to another. The specific items allocated to your package are set out in your Business Agency Agreement.
How do I secure and pay for my exclusive rights?+
Request the standard Business Agency Agreement online, review and sign it, then pay the once-off capital amount for your chosen package using the banking details provided in the agreement. Your exclusive rights are secured once the payment is received and confirmed, and onboarding — training, your marketing pack allocation and access to the agency tools — starts immediately.
How do I get started?+
Three steps: select your capital package and make your transfer; receive the standard Business Agency Agreement for signature; employ your consultants. Training and support come from head office and your agency is active immediately.
Exclusive rights. Unlimited opportunity.
Hundreds of Business Agencies will operate nationwide — each earning from its own tracked customers, none competing with another. Talk to the senior team today.