The Business Agency Income Model — How Owners Earn
A Business Agency isn't a traditional franchise: there are no royalties, no premises and no stock. Income flows from one thing — qualifying new-car sales generated by your agency's awareness work. Here's the model from entry to earnings.
- 1
Choose a capital package
Six entry levels, from R75 000 to R1 000 000. The package you choose sets the commission your agency earns per vehicle sale.
From R75 000
Higher packages earn a higher commission per vehicle — the full illustrative income tables are published in the Business Agency Proposal (examples only; T&C's apply).
- 2
Secure your exclusive rights
You buy exclusive rights to operate the patented Car4Less ecosystem — and every lead your agency generates belongs to your agency.
100% lead ownership
All leads from your agency's posting, sharing and activations are tracked back to your agency and credited to it. There is no cap on agencies nationwide — and none of them compete, because each earns from its own customers.
- 3
Create awareness
You and your one or two business consultants run local activations and share Car4Less content — no selling, no negotiating.
Shopping-centre activations, community markets, school and business-park events, plus daily social posting from the Car4Less content pack. The marketing starter pack ships with everything from gazebo to hashtag library.
- 4
The call centre converts
Every enquiry your awareness generates is handled end-to-end by the national call centre — sales, finance, compliance and delivery.
Your agency never processes a deal. The call centre qualifies the lead, arranges bank finance and books delivery through the authorised franchise dealer network.
- 5
Earn per qualifying sale
Each delivered sale attributed to your agency's content earns your agency its package commission — month after month.
Commission per vehicle
Income scales with volume: the proposal's illustrative scenarios run from 5 to 40 sales a month. Examples only — never a guarantee of income; T&C's apply.
Business — questions
Do I need staff or premises to earn?+
No premises, no showroom, no stock. You employ only one or two business consultants, whose role is awareness — the national call centre does all customer-facing work.
Where do I see the actual income tables?+
The full illustrative tables — per package, per monthly sales volume — are published in the Business Agency Proposal on this site, with the PDF available for download.
Where can I see this in action?+
Browse the showroom of 1 318 new cars below retail, or chat to a Car4Less consultant on WhatsApp — they'll walk you through exactly how it works for the car you want.