Lead Generation Flowchart
Every Car4Less lead is recorded against the content that created it. Here's the flow from a post to an enquiry and a sale.
- 1
Content is posted & shared
Buyers, consultants and agents share approved Car4Less content across platforms.
- 2
Audience engages
Viewers see the offer and click through, drawn by the Payment Saver Plan's potential monthly cash-back.
- 3
WhatsApp enquiry
The prospect taps the WhatsApp button to ask about a car.
- 4
Consultant engages
A call-centre consultant handles the enquiry and identifies the source content.
- 5
Lead recorded
The lead is recorded against the originator of the content — lead ownership for Business Agencies.
Business — questions
How is a lead recorded against the right source?+
Through the source content the buyer responded to — confirmed via the WhatsApp conversation. This is lead ownership for Business Agencies; it is not a condition of the buyer's Payment Saver Plan.
Where can I see this in action?+
Browse the showroom of 1 318 new cars, apply through the Car4Less finance application, or chat to a Car4Less consultant on WhatsApp — they'll walk you through exactly how the Programme Car and the Payment Saver Plan work for the car you want.
Ready to drive for less every month?
Browse 1 318 new cars — any one as a Programme Car, financed through Car4Less, with the Payment Saver Plan attached.

