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Car4Less

Lead Generation Flowchart

Every Car4Less lead is recorded against the content that created it. Here's the flow from a post to an enquiry and a sale.

  1. 1

    Content is posted & shared

    Buyers, consultants and agents share approved Car4Less content across platforms.

  2. 2

    Audience engages

    Viewers see the offer and click through, drawn by the Payment Saver Plan's potential monthly cash-back.

  3. 3

    WhatsApp enquiry

    The prospect taps the WhatsApp button to ask about a car.

  4. 4

    Consultant engages

    A call-centre consultant handles the enquiry and identifies the source content.

  5. 5

    Lead recorded

    The lead is recorded against the originator of the content — lead ownership for Business Agencies.

Business — questions

How is a lead recorded against the right source?+

Through the source content the buyer responded to — confirmed via the WhatsApp conversation. This is lead ownership for Business Agencies; it is not a condition of the buyer's Payment Saver Plan.

Where can I see this in action?+

Browse the showroom of 1 318 new cars, apply through the Car4Less finance application, or chat to a Car4Less consultant on WhatsApp — they'll walk you through exactly how the Programme Car and the Payment Saver Plan work for the car you want.

Ready to drive for less every month?

Browse 1 318 new cars — any one as a Programme Car, financed through Car4Less, with the Payment Saver Plan attached.